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Is automation the answer?

There is a lot of excitement about the use of automation to combat human error or make things run faster, leaner and more productive.

Oh no! Another anti-automation rant from someone who could be out of a job if the world is run by machines and not people. Well I am not a naysayer to automation so you can rest easy.

Well I can say you can rest easy but in reality, those considering automation is the answer to their transport, factory processes and IT networks, are probably having many sleepless nights right now – if they are not, then they should be, because automation isn’t...

Are you a human factors professional?

We are constantly on the lookout for skilled human factors and ergonomics professionals to join our team. Acknowledging that human factors and ergonomics is such a multi-disciplinary field, we consider people with degrees in psychology, human resources, industrial design, occupational health and safety or occupational therapy. We ask one thing though, if you plan to send us any CVs of yourself - please send them in pdf format, unzipped and no files or websites embedded in the document. Our IT security specialist gets all frowny and grumpy with zipped files or formats that may include macros or embedded files.

We also would be willing to train the right people regardless of their previous experience but this will be on a case by case basis. What you must possess are excellent communication skills, attention to detail and thoroughness, experience with a wide range of industries – and a sense of humour. If this sounds like you and you’d like to be considered next time we’re hiring, please get in contact with us today.

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What you can expect if human error occurs in your business​.


Negative media attention resulting from human error causes share prices to decline, customer confidence to wane and those indirectly associated with you (suppliers and partners) suffer losses too.


A small human error such as document rework in an office can waste hours of effort better spent on other deliverables. Each person wasting half a day equates to 400 hours lost for every 100 employees.


From the seemingly minor to major cases of human error - media has documented lost sales of up to $580 million. (NZ Herald, 21 Nov 2013)

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